Posts Tagged ‘electric’

Brammo Electric Cycles

Friday, May 29th, 2009

brammo_race_bike01.jpg

Best Buy has signed on to sponsor Brammo’s electric motorcycle racing team in a deal that could see the consumer electronics retailer sell battery-powered motorcycles alongside laptops and DVD players.

Beyond providing the Oregon motorcycle manufacturer with an outlet for its Enertia street bike, the arrangement gives Brammo the financial support and technical assistance to compete in next month’s zero-emission TTxGP motorcycle grand prix. Brammo is one of 18 teams bringing 23 bikes to the Isle of Man for the June 12 race around one of the most storied courses in motorcycling.

“It’s a great way to show what the future of our product is and to test the technology that will end up in consumers’ hands,” company CEO Craig Bramscher told Wired.com in an exclusive interview.

Best Buy is no stranger to the track, as it already sponsors a NASCAR team. Working with Brammo “is a natural extension of our Best Buy Racing initiatives,” Paul Zindrick, senior manager of event marketing, said in a statement. The company is “thrilled to be part of such an innovative racing endeavor.”

The team goes by the unwieldy name of Team Brammo Enertia Best Buy Racing, and it has assembled two very sweet motorcycles.



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